Webinar on demand: Driving business value through custom software

We recently hosted an engaging webinar on the ever-evolving world of custom software development, expertly facilitated by NashTech’s Senior Technology Consultant, Chris Weston. Bringing together a distinguished panel of industry experts from enterprise, ISV and analysts—including Andrew Harrington from Ripe Thinking, Lisa Holmes of Barnett Waddingham, Shane Blinkhorn of CDL, and Marc Dowd from IDC - the session explored the strategic decisions shaping technology in business today. The panel examined the build versus buy debate, emphasised the importance of integration, and discussed emerging trends such as the impact of generative AI, shifting approaches to security, and the need for strong talent pipelines.

Webinar Highlights

• Adapt or become obsolete: COTS packages lacking robust APIs and interoperability will become obsolete ‘walled gardens’ unable to integrate with AI-driven and composable architectures; only those that adapt will survive.
• Build vs Buy: Companies are moving towards hybrid models, balancing in-house development with commercial solutions to drive agility and meet precise needs.
• Integration and Ecosystems: Seamless integration through APIs is now fundamental, with businesses demanding transparency and reliability from suppliers.
• Partnerships: Success increasingly depends on strong partnerships and collaboration across business and technology ecosystems.
• Generative AI: CIOs are sceptical of ‘canned presentations’ and rebadged 40-year-old tech. Real differentiation comes from partners with proven, deep AI implementation track records.
• Security & Talent: Speed of delivery is becoming less interesting than security posture. Scanning reports, vulnerability management, and secure coding practices are where CIOs attention has shifted. This is a new business friction point.

Throughout the session, our experts shared practical insights and real-world experiences, highlighting the importance of strategic thinking in navigating today's complex software landscape. From evaluating the return on investment for AI projects to ensuring robust security measures, the discussion offered valuable guidance for organisations looking to innovate and stay competitive.

Watch On Demand

Did you miss the live event or want to revisit the discussion? Access the webinar on demand and gain key insights from industry leaders on how to approach your next software or AI project.

Speak to NashTech today about your software build or AI requirements

“If a partner has a real deep level of understanding and a proven benefit around that AI technology, that becomes a genuine USP for them”, Holmes of Barnett Waddingham stated.

Our expert team can help you navigate the build vs buy dilemma, plan effective integrations, and unlock the full potential of AI for your business. Get in touch to start a conversation with our specialists and take the next step towards innovation and success.